[Posted by Stephan Dietrich] “Use the web to innovate and as an early warning system to manage and protect your brand. After all, it’s theirs, not yours.” The CMO frowns. “But we make hubcap fasteners and our customers are happy to buy them. If it’s their brand, will they still pay us for it?” – [...]
Posted by TweetExpert | Posted in Neolane, Social Marketing | Posted on 23-11-2010
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[Posted by Kristin Hambelton Senior Director of Marketing, Neolane, Inc.] Because social media has become so mainstream, many organizations have been eager to experiment with new ways to incorporate it within existing marketing activities. With the goal of merging social media with current sales and marketing tools, such as traditional CRM systems, the buzz around [...]
Posted by TweetExpert | Posted in Neolane, Social Media | Posted on 17-11-2010
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[Posted by Alexis Karlin Digital Marketing Specialist, Neolane, Inc.] Opinions about Facebook’s new messaging system are flooding the media, but it’s obviously too early to determine how marketers will be impacted. Unfortunately, history has taught us to be cautious in our optimism about new technologies and platforms. Look no further than the launch of Google [...]
Posted by TweetExpert | Posted in Neolane, Social Media | Posted on 11-11-2010
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[Posted by Jennifer Minko, Marketing Programs Manager, Neolane, Inc.] It seems I am constantly becoming a fan of someone’s company on Facebook, linking to new organizations through LinkedIn or following others on Twitter. But do these actions make me any more loyal or committed to a brand? Beyond getting company news and access to special [...]
Posted by TweetExpert | Posted in Neolane, Social Media | Posted on 28-10-2010
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[Posted by Alexis Karlin Digital Marketing Specialist, Neolane, Inc.] The social “experts” and “gurus” say that when a company begins to discuss incorporating social marketing into their organization they need to start with a strategy and plan. They are wrong. Organizations need to start by indoctrinating every employee with a customer support mentality before they [...]
Posted by TweetExpert | Posted in Neolane | Posted on 19-10-2010
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[Posted by Kristin Hambelton Senior Director of Marketing, Neolane, Inc.] How many times have you received either an email that opened with “Dear [FIRST_LAST]” or a coupon for an irrelevant product even through you’re a loyalty member? Whether through email, direct mail, website or call center, customers demand a more personalized experience that goes beyond [...]
Posted by TweetExpert | Posted in Neolane | Posted on 14-10-2010
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Guess what? You can win a whole case of Big League Chew for your office. How you ask? As we say in Boston, it’s “wicked” easy. Below are 4 baseball trivia questions. If you respond to us with an answer to any of the questions on Facebook, Twitter, or as a comment on this blog [...]
Posted by TweetExpert | Posted in Neolane | Posted on 08-10-2010
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[Posted by Kristin Hambelton Senior Director of Marketing, Neolane, Inc.] Like many of you, I get about 50 phone calls, emails, and direct mail solicitations every day. Some are incredibly targeted, from people with whom I have existing business relationships; others are only slightly more targeted than the all-caps emails offering me free contacts for [...]
Posted by TweetExpert | Posted in Neolane | Posted on 05-10-2010
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[Posted by Kristin Hambelton Senior Director of Marketing, Neolane, Inc.] We are gearing up for the highly-anticipated DMA 2010 conference – a gathering of some of the best minds in the industry, sharing knowledge and best practices to address the most pressing issues facing the direct marketing industry. Neolane has always had a significant presence [...]
Posted by TweetExpert | Posted in Neolane | Posted on 01-10-2010
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Lead management best practices continue to be shaped by marketers’ experiences with technology and ROI. To get a sense for how best practices are evolving in current market conditions, we ran a contest on Facebook and Twitter asking Neolane fans and followers to share their best lead management tips. Following are the winners who will [...]
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