Mais oui, nos amis, c’est vrais. The French Owl is here, and the Italian Owl is flying too! La dolce vita.

Today, we’re thrilled to announce the release of the first two crowd-sourced international owls. Thanks to the Translation Project that has been in the works for a few months now, HootSuite web is now available in French and Italian. It’s not “perfect” but you can help the new versions improve with your linguistic skills.

From Morocco to Montreal — and the official language of HootSuite’s homeland — French has always been a front-runner in the translation efforts of HootSuite fans. In its turn, Italian for HootSuite came up unexpectedly fast and finished strong. Now Owls up and down the “boot” can hoot in their lovely language (now if only we could turn this into a trip to Positano…).

Grazie, Merci

We’re over the moon that HootSuite enthusiasts around the whole world have so enthusiastically contributed to the Translation project. We’d like to thank every translator who participated to help made this happen. In the short while since released, over 30,000 words were translated from English to French and Italian — that’s a whole lot of hoots.

We can’t help but wonder how all this could ever have happened without our incredible language coordinators Olivier Devriese (French) and Michele Catalano (Italian) who lovingly reviewed and submitted hundreds of strings in just a short time. And they weren’t alone — here are some of the other contributors that have helped bring this to life:

Top 3 French Translators

1. @odevriese — Olivier Devriese is our awesome language coordinator, who not only checked hundreds of strings but contributed thousands of words himself. From his own words, “After having translated many strings, I noticed that there were very few participants to do the [coordinator's] job. That’s why I decided to become a coordinator. I am persevering ;-).” He also says, “I hope that the French version will create a French-speaking community for HootSuite,” and we hope so too!
2. @iPhoneaddictfr — Cédric Calisti, the author of iPhoneAddict.fr, writes about iPhones and other Apple products and uses HootSuite to manage his social media accounts.
3. @bchamontin — Benoit Chamontin is a communication consultant (and a HootSuite fan).

Top 3 Italian Translators

1. @marcotrulla — Marco Trulla, Owl enthusiast.
2. @LeoPatrizi — Leonardo Patrizi is a passionate photographer. Check out his pictures on Flickr.
3. @ps3udolus — Michele Catalano is our great language coordinator who’s been passionate about the Translation Project from day one: “Before now many users who had difficulty with English were inhibited using the application. Now with locations in several languages as the Italian one, the spread of HootSuite will rise and many others can use the potential of this fantastic application,” he says.

Internation-owls

So what’s next? Now with HootSuite now available in 4 languages, it won’t be long until the next localizations round goes live.

Right now, Spanish and Brazilian Portuguese look promising on the leaderboard, but there are other translators close on their heels. The Dutch and German users seem to be getting pretty serious… more and more owls land at HootSuite daily from frankwatching.com site and other supportive posts.

Take a look at the latest leaderboard below:

Owl in the Family

The HootSuite Translation Project has been a successful example of community crowd-sourcing. We’re grateful to our fans, and it’s been a lot of fun to connect with HootSuite users from around the world.

Inspired by the the amount of support for our community crowd-sourcing, we started a broader international outreach and support community: @HootSuite_Korea, @HootSuite_RU (Russian/Ukrainian) and @HootSuite_ES (Spanish) are set to join the already famous Japanese Owly, keeping HootSuite fans around the world informed, supported and satisfied.

While these languages are yet to be 100% completed, there already are a few fully translated apps, including iPhone and Blackberry. We’re expecting to release these very soon on various mobile owls including a few wildcards (Turkish anyone?).

As the translation project continues, our designers are working hard on creating more custom owls for everyone. So follow @HootWatch and #HootTrans for more news and announcements.

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[Posted by Stephan Dietrich] “Use the web to innovate and as an early warning system to manage and protect your brand. After all, it’s theirs, not yours.” The CMO frowns. “But we make hubcap fasteners and our customers are happy to buy them. If it’s their brand, will they still pay us for it?” – [...]

The wait is finally over…the highly anticipated HootSuite iPad App has just been released! And we have some even better news… it’s free!

We’ve artfully hand-crafted this mobile app specifically for the iPad’s unique interface and designed it to compliment your HootSuite web account. This new owl makes use of the iPad’s large screen size to maximize the tools you’d typically use on the device, plus includes most of the goodies that you currently enjoy in HootSuite.

Bevy of Treats

Much like the HootSuite iPhone and HootSuite web, HootSuite for iPad supports multiple social networks and profiles (including Twitter, Facebook and Foursquare), message scheduling, and on-board stats. Plus, its packed with plenty more to help owls on-the-go manage campaigns and monitor social networks anywhere from bus stops to board rooms.

Here are some of the remarkable tools built-into the new iPad HootSuite app:

• Multi-network integration (Twitter, Facebook, Foursquare)
• Message scheduling
• On-board click statistics
• Real-time Twitter search
• Built-in link shortener
• Geo-location aware
• and plenty more…

Head over to hootsuite.com/ipad to see the full list of features and add HootSuite for iPad to your nest today!

With HootSuite for iPad, you can quickly import accounts with a simple migration wizard to get started. So get your fingers on this Owl to build your audience and keep informed on important topics from your iPad, and be sure to tell us what you think at the Community Forum!

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Owls of the world, we love what you do.

There are so many remarkable user-created tutorials and videos out there to help spread the word and share the love of HootSuite – it makes us happy to see that others share our enthusiasm for the great things the dashboard can do.

We want to share them all and collect some of the best in our User Created Tutorials forum – be sure to check them out and add your own to get your content in fromt of more of your fellow HootSuite fans.

With an eye towards tutorials, how-tos and use cases, here are some amazing fan-generated pieces that have caught our eyes and warmed our hearts in recent days:

Owl-thusiast Tutorials

Socialmedia.biz - 10 ways to create a social media dashboard

HootSuite: Integrate all your platforms: Our personal favorite is HootSuite because of the depth of its products and services. You can update multiple social media platforms (Twitter, Facebook and more) from a computer or iPhone, Android or Blackberry. A team of users can track results of their interactions and create a dash board that will work efficiently with their preferred social streams.

Love Your Work LIFE - Can’t find a job? Use your skills and make one! – The AelloLUXE Story (podcast)

Nicole Yeary

It’s becoming very clear that social media matters… to everything.  Looking for a job?  Social media.  Building business?  Social media.  Maintaining or developing friendships (professional or personal)?  Social media.  And guess what – it isn’t just for Gen-Y.  Twitter is mostly an adult and professional network.  So is LinkedIn.  Facebook is becoming popular among most ages.  The best part of all of this is that it is getting easier and easier to understand, use, and adopt every day thanks to tools such as Hootsuite.

Twitter has been introducing me to some incredible people around the world.  I’m blown away and humbled every day by the immense talent I am fortunate enough to spend time with.  Today is no different as Nicole Yeary of AelloLUXE shares her story.

Nicole’s back story is incredibly inspiring.  In this interview, Nicole tells us about her move to Chicago and how she lost her job only a month later (after signing an 18 month lease on a condo).  She talks about her job search, her difficulties, how she found a way through all of it, and how a business that showcases her tremendously valuable talents developed as a result of the whole crazy adventure.

If you are in a similar situation, this story is incredibly inspiring and can give you some ideas on how to take control of your own situation, too.  This call is also great if you are using social media but are not using a dashboard tool to keep up with all your social media profiles.  Nicole gives some incredible insight into Hootsuite and how it can explode your social media experience.

Alexandra Samuel - Using HootSuite as your Twitter dashboard

The main reason I use HootSuite is that it does a great job of scheduling tweets, so that I can queue up a day or even a week’s worth of tweets at a time. This feature is so valuable that I’ll write a blog post focusing specifically on how to use HootSuite for scheduling tweets. Yes, Tweetdeck (my preferred Twitter client for over a year) also has a “tweet later” feature, but I found it quite erratic.

The other benefit of using HootSuite is its support for team-based tweeting. Since I share a few of my Twitter accounts with colleagues, it can be useful for us to share Hootsuite tabs so that we can monitor the same Twitter searches or collaborate in drafting tweets.

The Poor Travel Blogger - HootSuite As My Travel Companion

Let me introduce you to my travel companion, Hootsuite. Before I knew anything about Hootsuite, I had the usual issue of having multiple tabs open all the time. One for facebook, one for Twitter (and only one account at a time!), this blog and whatever else I was researching at the time. But my good friend and Internet pro Paula Seymour, saved me from my own destruction by ...

Despite the headline, Halloween is over and we’ve kicked off  Mo-vember in full force at HootSuite by partnering with our compatriots at Twitter on their newest Promoted Content product — Promoted Tweets in user Timelines. In the short period since launch, we’ve gathered a ton of feedback on how we can continue to improve this service to ensure the highest quality user experience.

Thanks for all of your tweets, mentions of HootSuite, posts and responses – keep them coming! We’re certainly social owls, and we appreciate when you talk to us.

We’ve also seen over 200 articles so far, and while we can’t share them all, here are some heavy hitters from tech and traditional press that we particularly like, starting with an impromptu interview with our very own Community Director, Dave Olson (with a cold) by tech pundit Tris Hussey:

The Next Web - Interview with Dave Olson on HootSuite, Twitter & Promoted Tweets | The Next Web

Twitter Blog – Promoted Tweets: Testing in the Timeline

Mashable – Twitter Ads Come to the Stream

The Next Web – In-stream Ads Appearing On Twitter Today  Twitter serving in-stream ads

Note: Coverage in *both* English and Japanese editions of TechCrunch:

TechCrunch – Twitter’s In-Stream Targeted Tweet Ads Begin Today In HootSuite

TechCrunch – Twitter、タイムラインへのターゲット広告表示のテスト開始（HootSuiteで）

Forbes – Twitter Drops Tweets Into Users’ Streams: A Visual First Look

Gigaom – Twitter Brings Promoted Tweets to User Streams

Advertising Age – Twitter Begins Publishing Ads in Users’ Streams

Huffington Post – Twitter Starts Posting Ads In Users’ Streams | Huffington Post

Wall Street Journal – Twitter Ads Now More Prevalent

The Register – Twitter Slips Ads into User Tweet Streams

CNET – Twitter squeezing ads among tweets | Digital Media – CNET News

AdAge – A First Take on Twitter’s In-Stream Ads

Marketing Pilgrim – Twitter Promoted Ads Show in HootSuite Timeline

Venture Beat – Twitter Takes Another Step Towards In-Stream Ads

Telegraph – Twitter Rolls Out ‘Adverts’ in User Timelines

Last minute international bonus:

WebSonic - Twitter Tweets with HootSuite Promoted test | Nieuws (Dutch)

Twitter : Les tweets sponsorisés dans les timelines (French)

Promoted Tweets se proširili na Twitterovoj web stranici i pojavili u HootSuiteu (Croatian)

Les tweets sponsorisés arrivent dans nos timelines (French)

Twitter Mulai Berlakukan Promoted Tweet di Timeline Pengguna (Indonsian)

Hoot for a Cause

It’s that time of year again, when Owls come together to support research and fundraising for mens’ cancers below the belt by donning hair below their beaks.

HootSuite is getting involved with Movember and there are mo’ mustaches than men in the office these days… even the girls are rallying for the cause.

We encourage you to get involved as well — visit the official Movember website to find out how you can fundraise for your own Mo or donate your mo-ney to someone else who’s doing the same.

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Beginning today, HootSuite users will see Promoted Tweets from Twitter appearing in their message streams.

These clearly-marked updates are the next step in Twitter’s roll-out of promoted content and HootSuite is pleased to be the first partner on board.

For this latest roll-out, we’ll work closely with Twitter to ensure a high-quality and relevant experience for users. In other words, you’ll see Promoted Tweets which closely match your interests, or you won’t see them at all.

HootSuite was also the first 3rd-party platform to syndicate Twitter’s Promoted Trends and Promoted Tweets for Search and today’s announcement builds on the success of this relationship.

Roll-out Partner

Twitter introduced Promoted Tweets in April with plans to display them first via twitter.com before adding to search results, then releasing to partners, and finally to timelines everywhere. Today’s release is part of this plan and HootSuite is pleased to work closely with Twitter to play a significant role.

In their announcement, ”Promoted Tweets: Testing in the Timeline,” Twitter explains what they have in mind for this roll-out:

During this testing period with HootSuite, we will experiment with where and when Promoted Tweets are shown in the timeline. Not all HootSuite users will see Promoted Tweets and those who do may see different Promoted Tweets in different places in their timeline. As with all Promoted Tweets, we will display Promoted Tweets in the timeline when they are relevant.”

Relevant & Promoted

From day one, Twitter has put forth a message that resonance and user experience are of paramount importance. As such, both Twitter and HootSuite will track user engagement and reaction carefully and work to tailor the offering in a way that makes the most sense for users and advertisers. The goal is to display Promoted Tweets in a way that’s both useful and authentic to the Twitter experience.

Users will see messages which are relevant to their interests and behaviors – some users will rarely see Promoted Tweets, while other users will be presented with appropriate tweets more frequently based on a variety indicators. If a Promoted Tweets fail to garner user engagement, it will be dropped or modified.

Ad-vantage

The recent release of Promoted Tweets in Search and Promoted Trends was met with a positive reaction by HootSuite users who appreciated the nuanced and unobtrusive delivery. Of course, some users will simply not be interested so HootSuite provides an option for Pro account holders to opt-out of seeing the Promoted Tweets if they prefer.

We look forward to seeing the response to this new offering. With Twitter’s commitment to quality user experience and ad relevance, we’re confident these new Promoted Tweets will produce interesting marketing initiatives which will engage Twitter and HootSuite users.

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HootSuite’s Mobile Fest is in full swing with BlackBerry, Android and iPhone owls all out in the world for your free mobile fun.

Since their release, these owls have been met with great excitement, but now the question everyone is asking is, “What about iPad?” We don’t have a CEO in a black mock turtleneck to announce it, but we do have the app… almost. It’s not *quite* ready yet, but in the spirit of mobile fest, we’re sharing a sneak peak and an early chance to join the mobile iPad flock.

Owl Unveiled

We’ve hand-crafted a mobile app especially for the iPad and designed it to compliment your HootSuite web account. This new owl makes use of the tablet’s larger screen size to maximize the tools you’d typically use on the device, plus includes most of the goodies that you currently enjoy in HootSuite.

Much like the HootSuite iPhone and web, HootSuite for iPad includes support for multiple social networks and profiles, message scheduling, and on-board stats. Plus, we’ve packed in plenty more to help owls on-the-go manage campaigns and monitor social networks anywhere from bus stops to board rooms.

Take a Look

Here’s a collection of screenshots from HootSuite iPad to explore. Click for larger views:

Bevy of iPad Treats

Are you iPad ready? Here are some of the things to look forward to with the new iPad HootSuite app:

• Multiple social networks – Manage several profiles on Twitter plus Facebook (profiles and pages)
• Broadcast tools – Message scheduling, reply-to-all and forward by email + Instapaper
• Translate messages – Get the gist quick with on-the-fly translation to and from 50+ languages
• Geo-location aware – See update locations overlaid on a map to know where the Tweeters are
• Check-in – Earn your Foursquare badges & mayorship by checking-in at your fave places
• Short URLs – Shorten addresses and track click-stats with a built-in Ow.ly tool
• Swipe-able columns – Scroll streams simultaneously in a customizable multi-column layout
• Portrait or landscape – Change your view, zoom in, turn it sideways to your liking
• Upload photos – Share and store images for easy distribution and tracking
• Tap navigation – Jump to the top of a stream with a tap
• and plenty more…

Pre-Flight Sign Up

HootSuite for iPad isn’t quite ready to go in the iTunes App store today – but, we’ll let you know when it’s ready. Consider signing up for HootSuite iPad email alert to be among the first to fly with this new owl.

And like the rest of the mobile owls in the HootSuite nest – iPhone, BlackBerry, Android – HootSuite iPad will be priceless (yes, that means free).

Talk to Us

Seek more Owly goodness? As part of our mobile fest postcard promotion, send us a postcard answering “HootSuite Helps me…”

The folks here at the HQ will select 20 favorites and send them a Hootkit of limited-edition owl stickers and other swag. Postmark by October 30th to play and be sure check out the full details on the Mobile Fest kick-off post. We look forward to your cards, notes, letters and aerogrammes as well.

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Time flies! Already our little mobile Owl has grown one version older as HootSuite for iPhone celebrates version 1.1.6  for both the Full and Lite versions.

But what do you get an Owl for such a big day? Well we all chipped in and gave our feathered friend some shiny new features — which we suspect you’ll be excited about too.

This mobile Owl enjoys making life easier and these new tools will help you be even friendlier.

Contacts are Special

These people we call “followers” are reaching out to learn your thoughts and actions from morning beverage selection to philosophical discourse — now you can get to know these people on the other end of the Twitters with refined “Contact Management” allowing you to search for user to follow.

Tap the all-new Contacts tab on the main menu to quickly search for people and view profiles. Simply type a friend’s name or nickname and HootSuite will find the most relevant person on Twitter. Then you can follow her in just a couple of clicks, plus add to your lists. Try it out and see how much friendlier you become, instantly.

List O’ Rama

“Lists are the new follow,” says Owly. And now, list management is elegantly integrated into the iPhone. Lists are a powerful way to follow just the stuff and people ‘you really, really care about’ in a simplified view. Within the Lists tab, you can:

• Add new lists — public or private
• Manage existing lists — add and remove people
• Modify lists — change names and descriptions
• View lists created (or subscribed to) by others
• Subscribe to lists created by others (even secretly)
• Save lists as a new tab with a quick click
• Read followed lists in a unique tab

Additionally, lists are a way to share the social affection as a sort of endorsement for your Twitter faves.

Bump, Owly Style

No longer must you fiddle with misspelling weird Twitter nicknames, typing at meetings and wasting time! Instead, just “Bump” to follow.

HootSuite for iPhone’s Bump feature has graduated from the Lab and is ready to make adding people to your social networks easier than ever.

Simply “Bump” your iPhones with a your new friend and the little owl will take care of everything else. (Note: Please, don’t get *too* excited and break your phones).

Even Shinier

To impress your eyes, everything in the new version is even shinier for iPhone 4 users –  each graphic from the icons to the interface elements are now in full hi-res so your phone will sparkle as brightly as your retinas will displays.

Custom Touches

Perhaps we are a tiny bit obsessive about making the app perfect for your tastes. Now with a list of new preference settings, you can adjust settings for a custom experience, including:

• Font size from 13 – 20pt
• Avatar size from none to large
• Geotagging — auto on/off
• Photo upload quality + save to library
• Re-tweet style — classic or native
• Timestamp — relative or absolute

Now you can really tune HootSuite to look and act as you’ve always wanted. If something is still missing, it might appear in the next release. Remember you can offer feature requests and encourage your fellow enthusiast to vote it up.

Mayor of Everywhere

It’s important to have a bit of playtime and the popular social-geo-location “check-in” game Foursquare is ready for your leisure time in HootSuite.

Just click the “menu” arrow from the compose box and choose “geo-location” and send your coordinates to your pals.

Whether you are at the pub or the park, your friend will flock towards you — check-in frequently and you’ll earn badges … and you’ll want these badges.

More from the Owls

Owls do manage to sleep occasionally … but all waking hours are spent making this application the fave tool in your app toolbox.

Always be the early bird by following @HootSuiteiPhone for the latest updates and news. And if you have any problems or concerns, visit the fully-loaded Help Desk and/or follow @HootSuiteHelp.

Download from Apple App Store:

HootSuite for iPhone
HootSuite for iPhone Lite

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Stream Notes

Something amiss in your streams? Well, you’re not the only one.

Twitter’s API is currently experiencing a critical issue that is causing problems in some third-party clients, including HootSuite.

As such, you may notice that your Home or Mention streams on HootSuite.com are not updating correctly. This is a symptom of the issue with Twitter’s API.

Geek note: API stands for Application Programming Interface which allows sites like Twitter/Facebook/Linkedin to share data with HootSuite.

HootSuite for iPhone and HootSuite for Android are also affected by this bug. Some users are experiencing crashes when viewing certain streams. Again, this is due to a problem with Twitter’s API.

Twitter is aware of the issue and are working on resolving this as soon as possible. Meanwhile at HootSuite HQ, we thank you for your patience.

Bonus:

Track Twitter’s status with these resources:

Twitter Status | @Twitterapi | API Status

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Hello HootSuite Community,

HootSuite is pleased to announce new premium packages designed for business and organizations, while also continuing to provide a free version for most customers.

Following in the steps of industry giants like Salesforce, Basecamp and Flickr, we’ve crafted the package tiers to provide the most useful tools to as many customers as possible while also providing advanced tools to customers who need the business-centric features. We’ll keep listening closely to see how we succeeded in meeting your needs.

Tiers for All

We aim to continue providing free service to approximately 95% of our current users. Based on a customer survey (thanks again to all of you who offered your opinions), along with a comprehensive review of usage data, we’re confident we’ll achieve this goal.

This means most of you will continue to use HootSuite in much the same way you do today. Additionally, power users and enterprises with teams can confidently rely on HootSuite for critical campaigns knowing there will be continuity of service from a stable company.

What’s This Mean for Me?

Starting today (Wednesday, Aug. 11th), all new customers will be required to select a plan upon signing-up — including choosing the free option if desired.

The following week, current HootSuite users will be asked to choose a package with the help of a migration wizard to help you choose the best plan.

For all customers (aside from Enterprise-class accounts), we’ll include a 30-day free trial. This period will allow you to experiment and discover which plan best fits your needs. Again, we’ll continue to offer a free plan for those of you who don’t require advanced options at this time.

While you don’t need to select a plan straightaway, take a look at the Pro Plans and Enterprise Package to see what is included at each level.

Keep on Flying

Since first spreading our owl wings over a year ago, we’ve listened closely to feedback from all corners. In the past 8 months, we’ve rolled out iterations galore — adding thoughtful tools to help you spread messages, monitor conversation and track results.

And don’t think we’re slowing down the pace! The upcoming road-map is loaded with new tools and integrations which will make for more enjoyable surprises. Plus we’ll keep listening to your feedback and offering help as we continue to create the preferred dashboard for social media managers, community builders, marketing agencies, and passionate fans.

Thanks to You

We sincerely appreciate you sharing HootSuite with your friends, mentoring your colleagues, and telling your company about the power of our social media dashboard. We take your trust seriously and look forward to growing with you.

Stay tuned to the HootSuite blog for more info and feel free to share your thoughts with us via Twitter @hootsuite_help.

With best regards,

Ryan Holmes, CEO, HootSuite

More

HootSuite Pro Plans
HootSuite Enterprise Plans
Online Media Kit — includes logos, descriptions and interview scheduling info

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