Today, Buzzom launched some of the most awaited features which will make your online social experience much better. Let me list them out one by one.

1. Send updates to multiple account from different networking sites.

You can type in your message and simply choose multiple network through which you want to update.

2. Action Buttons in Buzzom Profile Page.

Now whenever, you click on @username, you can view their buzzom profile and view their statistics. You can click on the action buttons to either follow, message, DM, block user or report spam.

3. Buzzom Badge with Keywords Streaming.

Before, you could type any twitter Id and get the stream of the updates. You could then copy the code and use the badge on your website.

Now, you can type any word on the text box and get it tracked by the system. The tracked twitter stream is displayed in the badge. You can customize the looks of the badge according to your taste. Simply copy the code and have your own streaming updates embedded in your website. This is the best way to show case your brand in the website or blog.

In future, we will be adding more updates, we are in continuous need for your feedback. Hence, please put your thoughts below in the comment section.

At buzzom, we set out to make our clients and customers understand the trends in the ever changing media. Marshall McLuhan, a well renowned educator and a great thinker had predicted during early 60s that user participation is going to be the key factor in the future of media. When, he was making his prediction the only media that was available was Black/White Television, Radio and Newspaper. Even then, his most claims about the media are becoming true.

Today, the rise of social media has shown that each individual is a media and that we are the self producer and the consumer of the content. Social Networking sites like YouTube, Facebook and Twitter has showed who the new media is taking its shape. This drastic change in the media is slowly being recognized by every part of our industry. But there is a huge inertia which is causing the slow change in the mindset.

We have made two pictorial representation of how the media has changed and in addition how this is changing the way we do business.

Before Social Media

You can see that in Traditional media, company controls the information and the message that they are sending to people. People’s purchasing decision is based on the advertisement and sparely upon network’s recommendation.

Companies used Sales report to track their performance and marketing budget to control their campaign. But this scenario is slowly changing.

Now

Now, you can see that there is no more a wall between the consumer and business. The decision is influenced highly by friend’s and network’s recommendations. Sales reports and Marketing Budgets are no more the determining factor of success. Brand monitoring is slowly making its presence which will add many new business metrics to the company’s list.

Conclusion

When we talk about the social networking sites and the change that it is bringing, we all tend to ignore one fact: not 100% of people know about Twitter/Facebook or Youtube. The larger part of our society still depends upon TV, Newspaper and old networking sites like Forum.

But there is a change and increase in the awareness of the new media. Figures such as 500 Million users in facebook and 200M+ users in Twitter and over billions videos being viewed every day in Youtube is a strong indicating factor that the change is obvious.

Seesmic Web is expanding its wardrobe so to speak! - introducing Facebook, LinkedIn, together with Ping.fm, Google Buzz and FourSquare all in one browser tab!

And the response to the newly integrated features of Seesmic Web was amazing. We're extremely happy with all the encouraging reviews the web app has received in a small amount of time. We hope we are not forgetting anyone and extend our warm appreciation to: TechCrunch, Mashable, Next Write Web, Download Squad and Bitelia. 

Robin Wauters in TechCrunch "Seesmic Web Adds Desktop App-Like Abilities, Facebook And LinkedIn Support" 

"I also noticed that, at least in Google Chrome, there are desktop notifications that pop up when you receive direct messages or when someone mentions your username or replies to one of your tweets on Twitter. I’ve only had it for about an hour, and I’m already used to it.

Who needs desktop applications anyway, when HTML5-enabled apps behave like this?" 

Christina Warren in Mashable "Seesmic Web Now Supports Facebook and LinkedIn" 

"What’s nice about the Facebook integration is that you can directly Like an item from your News Feed and also reply in-line, just as you can with Twitter. The Twitter portion of Seesmic web now supports in-line retweets and easy reply access, as well." 

Brad McCarty in The Next Web "Seesmic Web updates to become your new favorite Twitter client" 

'"There are times, though, that you aren’t in a position to use a full blown desktop client. Or maybe you’re just looking for a better way to run Twitter in a broswer? Seesmic Web is your answer.

Seesmic Web has been around for a while, but the latest update brings some really slick changes." 

Lee Mathews in Download Squad "Seesmic Web gets huge update: Facebook, FourSquare, LinkedIn, desktop notifications arrive" 

"Seesmic Web is one of my go-to web apps, and I've been waiting patiently for the development team to add support for networks other than Twitter and Google Buzz. Today, there's been a refresh and a handful of new services have arrived -- including Facebook. Foursquare, and LinkedIn." 

Cecilia Saia in Bitelia Seesmic Web se actualiza e integra Facebook y LinkedIn

"Seesmic Web es una de las mejores aplicaciones en línea para utilizar Twitter, complementando una serie de aplicaciones para escritorio y para móviles que son realmente excelentes (yo, por ejemplo, utilizo Seesmic en mi Android). Y ahora la versión para usar en cualquier navegador se actualiza una vez más para acercarnos novedades muy útiles." 

Thank you for all your interest in covering and trying out Seesmic Web. After such a positive response, we have went back to the drawing board and put all our efforts into making Seesmic Web your go to social platform. If you have not tried it, we encourage you do so. We'd definitely appreciate your suggestions on how to make Seesmic Web your home browser for social media communication!  

For those using Twitter as the main channel to promote brands and services in the Internet, day to day conversation in the Twitter is an important aspect of the marketing plan. Though many consider 140 chars a place to embed the link along with their pitching statement, the conversation has never lost its importance.

Conversation is by far the best and the last resort for building relationships in the online networking sites. Following or being followed cannot be considered as an act of relationship. Those are the mere factor of courtesy which we show in the online medium.

The act of communicating with each other and understanding each other’s motive is what drives the relationship ahead. And Twitter is the best place to listen to conversation and be a part of it. Recent research from 360i, have shown that conversation makes the 43% of the total tweets in the Twitter.

Research Graph, Source : readwriteweb

The graph above shows that Self-promotional and Seeking/Giving Advice in total only make 4% of the total tweets.  This brings us to the 43% conversation which is the gold mine for building brands in the Twitter.

Unlike many other networking sites, where the conversation between groups and people are visible, it is very difficult in Twitter to track conversations and be a part of it. Its is also very difficult to keep track of your own conversation in Twitter. Hence, the way conversations happen in Twitter is very different then in any other networking sites.

More over the 360i reported that :

“After analyzing some 1,800 tweets sent between last October and March of this year, 360i says that while just under half of consumer tweets are conversational “@ replies,” only 1% of these are directed at brands.”

In the report, they have mentioned how brands use Twitter as a means to share information and news, missing the bigger part of conversation.

Conversation is and will always be the core of marketing in Social Media Channel and it is not going to change. For more complete report, you may want to check the full report : Twitter & the Consumer-Marketer Dynamic.

Please add your views on the topic.

Buzzom Premium have recently updated the system with a new feature where you can receive your daily Twitter Mentions and ReTweets via mail.

Recieve your Daily Mail

If you are already the member of Buzzom Premium then simply enable the “Received by e-mail” check box. If you are not the member of Buzzom Premium, we would encourage you to get one.