When you can’t update your profile photo, send a Tweet, or even sign on to Twitter, it’s frustrating. We know that, and we’ve had too many of these issues recently.

As we said last month, we are working on long-term solutions to make Twitter a more reliable and stable platform. It’s our number one priority. The bulk of our engineering efforts are currently focused on this issue, and we have moved resources from other projects to focus on it.

For much more background, J.P. Cozzatti from our engineering team discusses our efforts and recent issues today in a post on the Twitter Engineering blog. In a separate, but closely related post on the Engineering blog, we discuss something we’ve been working toward for some time: We’re moving into our own dedicated data center this fall. This will be a big step forward.

This week, along with design updates to the bit.ly Pro site, we’re rolling out a brand-new analytics dashboard for our enterprise customers.

The new enterprise dashboard lets publishers, marketers, e-commerce sites and personalities benchmark their social media efforts — the number of clicks they’ve driven to particular stories, products or promotions — against overall organic user engagement. Think of it as an inside look into the sharing behaviors of a site’s users and advocates.

The editor of a newspaper might use the dashboard to discover which of his syndicated news stories are trending, and which are being shared across the Web. An e-commerce client can analyze which products are generating the most buzz across different real-time distribution channels. Marketers for brands and personalities can identify key influencers driving campaign traffic and recognize their efforts.

The social media team at The Onion — some of the sharpest and funniest folks online — use bit.ly data to better understand what stories are trending in real time. In this screen shot from Monday, the three most viral pieces on the site were “God Hinting at Retirement,” “Obama’s Fifth Gulf Coast Visit Really Helps a Lot,” and “Arizona High Schools to Now Teach Spanish Entirely in English”:

The dashboard allows publishers to look at different measures of viral success — the number of times a particular article has been shortened and shared, compared to the aggregate number of clicks it’s received. This view gives The Onion editors data about their most-clicked stories:

The Enterprise dashboard currently supports hourly and daily roll-ups (as you can see, The Best of God generated 3,112 clicks in the space of an hour). We’ll also have weekly and monthly metrics in the next few weeks, though you can get that data through our API or pubsub feed today.

Publishers can also access detailed location and referrer data. Here’s an example from PBS, which shares content across social media with the to.pbs.org short URL:

If you’re interested in our stylish new dashboard and want to sign up for Enterprise, go to http://bitly.pro, or contact pro@bit.ly. And let us know what you think!

Buzzom has launched its improved version of Facebook Feedmanagement. Now when you feed your blog from Buzzom to your Fan Page, the snippet of the images and content from your blogs will appear at your fanpage. This improves the visibility of your content in the network.

Steps to connecting your blog to facebook fan page.

1. Log in to Buzzom.

2. Add your Facebook Profile to the Buzzom.

3. After adding facebook, switch to your facebook profile.

4. Click on Feed

5. Choose “Post as Fan Page Admin” button.

6. Choose your fan page.

7. Add Feed URL and Save the feed.

Once the process is complete, you can now start seeing continuous facebook fan page updates.

If you have any queries, please contact us at @InRev_Buzzom or @bexdeep.

[Posted by Jennifer Minko,Marketing Programs Manager, Neolane, Inc.] It’s easy to get caught up in following or accepting everybody and anybody across all of your social networks, but is that strategy the best approach for you or your brand? The short answer is no. Although it’s important to follow people in order to establish your [...]

When we started buzzom, the first thing that we approached was the Profile Analytics. It was the key function which allowed us to analyze any Twitter profile and calculate their relevance to the users.

The importance of profile analysis is gaining a lot of attention due to the leverage Twitter gives to every individual. Everyone in Twitter has their own brand value and everyone in Twitter has their own influence range.

But in this saturated market of analytics, what does it take to make the perfect score and to measure the brand value of a single profile with accuracy. We have been thinking about it a lot and have invested ample amount of time going through the data and observing the emerging trends in Twitter.

Does measuring profile be of any value to business?

Really. How can a profile score help you may good decision. In fact how can we be so sure that a score can reveal everything about the profile?

But the key point is not the score but the requirement of businesses or marketers which gives such scores some value. In a business, you are continuously monitoring your social media channels and its impact on your traffic or sales.

Social media monitoring is very similar to your web analytics. In web analytics you are looking at traffic details and their referrals. In social media, you are looking at the growth of your followers and watching the impact of you tweets through ReTweet count and so on.

Based on these analysis, you make your social media strategies and control your activities in Twitter or other social media platform. Hence, understanding the profile of your network and your selves, you can understand a lot on how you could run your social media campaigns.

What are the best attributes to monitor while judging Profile?

First of all, there are basically two kinds of profile analysis - quantitative and qualitative. In quantitative, you look at followers count, followings count, Tweet count, ReTweet Count and so on. In qualitative analysis you look at the contents being shared, their sources, their category and so on.

But let me give you few key indicators that you immediately notice when you open some one’s profile.

1. Name
2. Bio
3. Followers and Followings
4. Tweet Volume and Activity

What does this say about the profile? Though the list is quite small, it reveals a lot about the profile. In addition to these key numerical details, you cannot ignore the quality of contents being shared by the profile.

Spam and fraud profiles can be detected easily within few seconds of observation. But in order to find the real influence of the profile, you need to go one level deep into the tweets and their tweet stream.

If you find a profile with high mentions then they probably have high influence. But that is not enough, the characteristics of people who mention is also very important because they give weight to the profile. For example, getting mentioned by automated profile is not a very value addition to your profile. But getting mentioned by real people is a lot more valuable.

I will list down some of the major scores which will help you define profiles in Twitter with a lot of quality. These are some of the plans for new Buzzom Score which is under research.

Network Analysis

Reach : Number of Followers, Number of List and their followers.
Mutuality : Number of following and followers. (Ratio of Following and Followers)
Reach is a fundamental quantity that determines the growth of the campaign. The more people the cause or the product gets received by, higher the visibility of the service. But these reach has to be classified as real people and not automated profiles. Though automated profiles (bot) has their own advantages, having more human in your network makes all the difference.

Source: atomthought

Social Actions Analysis

Affinity : Number of people the profile has mentioned and the number of unique people who have mentioned profile. (excluding RTs)
Generosity : Number of RTs done by the profile.
Recency : Number of Tweets in last 7 weeks.

After the reach, it is ...

If you are using Twitter for brand promotion, you might have faced the language barrier at some point or the other. This becomes a problem specially if the brand you are monitoring serves a global client. Most of the time we end up ignoring the language we don’t understand and that causes a loss in data which can give you a biased result in your analysis.

If you have tried manually translating, you would know what a pain it is. If you haven’t, I would seriously ask you not to even consider the idea. You would eventually give up after translating a couple anyway. Now I want to know what people are talking about Buzzom and I have a tool to monitor my brand ‘Buzzom’. I can see all that people are talking about Buzzom and also take necessary action and when I come across an update in a language I don’t understand, the translate button lets me translate the update in my language with just one single click.

Though the transalation like any translation tool is not 100%  perfect and might give you broken sentences but nevertheless you get an idea on what the person is talking about.

Whats interesting is that not only do I get to listen to these people but I can also reply to them in their language.

The system shows the original language of the tweet. I can just write the message, select the language and click on reply.

So now none of the Tweets will go ignored!

Are you in Seoul, Korea on the 20th of July? Great, because we are too! Come and join Seesmic's first Tweet Up in Seoul, meet Loic and fire away all your tweets and thoughts. 

What we've prepared? A wonderful location, light food and drinks, interesting topics to talk about and a nice atmosphere for all our Seesmic friends. Why come by? It's a nice way to find out more about Seesmic apps and what's planned for us in the future. 

 

If you're eager to check Seesmic's TweetUp Meeting, here are a few valuable details: 

Venue: Macaroni Market & Boutique Club Function

Date: Tuesday,  20th of July, 6:00 - 9:00 pm

Free drinks and finger food

Please, confirm your attendance on our Facebook Event Page and share the news with all your friends. We hope to see you there and spend a great evening together. 

Influential Releases

With 2 big releases this past week, there’s enough news to fill a half dozen news round-ups so let’s get underway with a focus on influence measuring.

We added Klout scores to HootSuite a few releases back to help gauge the breadth and power of individual networks. This time around, we added a “filter by Klout score tool” which allows you to only display Twitter messages send by people with a specified score.

While not perfect by any means, these algorithmically-produced score allows you to learn which followers and contacts enjoy the widest reach which is deal for quickly identifying campaign candidates or response priority.

A few campaigns have made a splash by using Klout to identify influencers and then outreach to them with their offers.

One example is Virgin Airlines who tracked down high-Klout-ers in San Francisco and Toronto and offered free flights to promote the airline’s new service between those two fine cities.

Mashable provides some more background using the example of a Toronto-blogger Breanna Hughes who scored a free flight with her 42 Klout score. Despite the significant perks, there were not coverage requirements.

Another participant was Social Media Club’s Chris Heuer who used his flight to host a club meeting in Toronto, ergo:

ChrisHeuer: stoked to be going to TOR w/ help from @VirginAmerica (thanks to @klout). going to do 1st @socialmediaclub visit to TOR & Niagra #VXToronto -  5:45 PM Jul 14th

In the past few days, many HootSuite users have mentioned their thoughts about the tool and some speculate how the Klout scores are tabulated while others question the idea of measuring influence.

Here are a few which we gathered for your perusal to tactical ways in which people might use this tool. As usual, you can grab the full firehose of HootSuite news via the social bookmarks stream and/or by following @hootwatch.

How Klout Scores Work | Engauge Blog & @KathleneHestir » How Klout Scores Work

Hootsuite released new social CRM tools yesterday that allow you to filter your keyword and search columns for Twitter by keywords – and even more importantly by influencer. Recently Hootsuite also integrated Klout Scores, a score that measures your influence across the web, into their dashboard metrics.

So now, for instance, if you manage a Twitter account for an ice cream brand you can do a search across Twitter for people talking about ice cream and sort these people by their Klout score or influence. This is extremely helpful because community managers no longer have to spend half their time searching for influencers – now audiences can easily be sorted by Klout score and more time can be spent reaching out to people most likely to help you spread your message.

New HootSuite Features Offer More Insight About Your Customers | Read Write Web

Using the influence scoring algorithm developed by Klout, HootSuite allows users to sort their followers by who has the most influence on Twitter, enabling companies and brands to better prioritize their Twitter conversations.

Klout and HootSuite: when influence becomes a self-fulfilling prophecy | Social Signal

Klout’s newfound, well, influence has landed it a special place in the heart of Twitter web app HootSuite. (By the way, I’ve been using HootSuite heavily for the past few days, and can report it’s amazing.) You can now filter the people you follow so you only see updates from those who surpass a certain Klout threshold.

Top 20 Vancouver Twitter Peeps Based on Klout Score | Kris Krug

Criticize as you may… I don’t post this for any sorta ego stroke but because for power-users of Twitter the data yielded by Klout is fascinating. Who influences you? Who is influenced by you? Which the topics you talk about online do people engage with the most?

I also noticed that Hootsuite just recently added Klout scores next to all users profile information. Useful way to at-a-glance figure out what some is all about.

Klout and the Incalculable Value of Surprising Influencers | Tod Maffin

The recent release of the excellent and free Hootsuite social media dashboard now ...

Evernote is a popular note taking application that lets you remember everything. From your desktop to your mobile, it helps more than 3 million users stay on top of things.

On Wednesday, Evernote unveiled a new showcase of products, services and devices integrated with Evernote called the Evernote Trunk. Seesmic was a launch partner at the press event with a goal of fulfilling a vision of allowing users to utilize Seesmic and Evernote to save their "Social Memories"

Evernote is currently integrated in the Seesmic for iPhone and Seesmic for Android, we're very pleased with the feedback on the integrations.

You can access the Evernote Trunk in the Evernote client application and find Seesmic showcased under the mobile apps section of the Evernote Trunk.

Congratulations to Evernote, and we're very proud to be a partner with them.