Beginning today, HootSuite users will see Promoted Tweets from Twitter appearing in their message streams.

These clearly-marked updates are the next step in Twitter’s roll-out of promoted content and HootSuite is pleased to be the first partner on board.

For this latest roll-out, we’ll work closely with Twitter to ensure a high-quality and relevant experience for users. In other words, you’ll see Promoted Tweets which closely match your interests, or you won’t see them at all.

HootSuite was also the first 3rd-party platform to syndicate Twitter’s Promoted Trends and Promoted Tweets for Search and today’s announcement builds on the success of this relationship.

Roll-out Partner

Twitter introduced Promoted Tweets in April with plans to display them first via twitter.com before adding to search results, then releasing to partners, and finally to timelines everywhere. Today’s release is part of this plan and HootSuite is pleased to work closely with Twitter to play a significant role.

In their announcement, ”Promoted Tweets: Testing in the Timeline,” Twitter explains what they have in mind for this roll-out:

During this testing period with HootSuite, we will experiment with where and when Promoted Tweets are shown in the timeline. Not all HootSuite users will see Promoted Tweets and those who do may see different Promoted Tweets in different places in their timeline. As with all Promoted Tweets, we will display Promoted Tweets in the timeline when they are relevant.”

Relevant & Promoted

From day one, Twitter has put forth a message that resonance and user experience are of paramount importance. As such, both Twitter and HootSuite will track user engagement and reaction carefully and work to tailor the offering in a way that makes the most sense for users and advertisers. The goal is to display Promoted Tweets in a way that’s both useful and authentic to the Twitter experience.

Users will see messages which are relevant to their interests and behaviors – some users will rarely see Promoted Tweets, while other users will be presented with appropriate tweets more frequently based on a variety indicators. If a Promoted Tweets fail to garner user engagement, it will be dropped or modified.

Ad-vantage

The recent release of Promoted Tweets in Search and Promoted Trends was met with a positive reaction by HootSuite users who appreciated the nuanced and unobtrusive delivery. Of course, some users will simply not be interested so HootSuite provides an option for Pro account holders to opt-out of seeing the Promoted Tweets if they prefer.

We look forward to seeing the response to this new offering. With Twitter’s commitment to quality user experience and ad relevance, we’re confident these new Promoted Tweets will produce interesting marketing initiatives which will engage Twitter and HootSuite users.

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When we launched Promoted Tweets in April, we outlined our plan for gradually rolling them out in all of the places people experience Twitter: first in search on Twitter.com, later in search through our partners, and eventually in the user timeline. We’ve accomplished the first two steps and, starting today, we are beginning to test syndication of Promoted Tweets in user timelines. Initially, we are testing these with our partner, HootSuite.

As we have done since the beginning of our Promoted product efforts, Twitter is taking a deliberate and thoughtful approach to this test. We’re carefully looking at how Twitter users react to and engage with Promoted Tweets in the timeline. We want to display Promoted Tweets in a way that’s both useful and authentic to the Twitter experience.

During this testing period with HootSuite, we will experiment with where and when Promoted Tweets are shown in the timeline. Not all HootSuite users will see Promoted Tweets and those who do may see different Promoted Tweets in different places in their timeline. As with Promoted Tweets in search, we will display Promoted Tweets in the timeline when they are relevant. Similar to our Promoted Account recommendations, we use several signals to determine a Promoted Tweet’s relevance to a user, including the public list of whom they follow. We will expand the rollout only when we feel we're delivering a high-quality user experience.

Since their introduction, users have engaged with Promoted Products on Twitter at rates that far exceed typical forms of online advertising. This next phase will bring Promoted Tweets to a wider audience and help even more people discover interesting accounts, people and information they may otherwise have missed.

We’ve refreshed our logos, buttons and widgets to bring the improved look and experience of the new Twitter to your website or blog.

Go to our resources page to add new Twitter widgets, buttons, and logos to your site. These resources are free for you to use, as long as you follow the updated Guidelines for Use of the Twitter Trademarks.

There is a new addition to our mobile family: Twitter for Windows Phone. This Twitter client is available now for all Windows Phone 7 devices. We want you to be able to get Tweets quickly and easily, no matter what device you’re using, and the clean design of the Windows Phone platform is particularly great for this.

As with our other mobile clients, Twitter for Windows Phone includes all of the features that you’d expect from Twitter - your timeline, suggested users, messages, lists, and a great way to explore Twitter without even logging in. You can sign up for an account right from the app as well. The app is really fast, and we think you’ll enjoy the experience.


The platform’s design and user interface, which is called Metro, is especially great for Twitter users because it’s simple and easy to use. It also provides a different way to look at information on a phone’s screen through Pivots, which are sort of like pages of the app. Pivots allow you to swipe left or right to view different categories or types of information within a single application. For example, in Twitter for Windows Phone, you can swipe left or right to move from your timeline to mentions to direct messages.

We dug into the platform with a development partner, IdentityMine, who helped us get started creating our application. We used an open source REST API library, Tweet Sharp, as the foundation for our app, and IdentityMine will release some significant improvements back into open source for everyone to use.

We look forward to creating more innovative experiences on the Windows Phone 7 platform (and everywhere)!

[Posted by Alexis Karlin Digital Marketing Specialist, Neolane, Inc.] The social “experts” and “gurus” say that when a company begins to discuss incorporating social marketing into their organization they need to start with a strategy and plan. They are wrong. Organizations need to start by indoctrinating every employee with a customer support mentality before they [...]

HootSuite’s dashboard streamlines your social media management tasks and now offers an easier way to connect with your preferred social identities.

At HootSuite, we enjoy making your life online less chaotic so today’s release hatches a solution to your multiple login mayhem by offering login via a variety of OpenID providers.

One Owl, One ID

Too many passwords in your web world? Indeed, it’s easy to get tangled up in the myriad identities and passwords required for your social media accounts. Now you can simplify your identities by associating your HootSuite account with an OpenID from multiple providers like Google, Yahoo!, Mixi, and others.

Hoo Can Use OpenID?

The next time you visit HootSuite, you can optionally choose an OpenID provider to associate with your HootSuite account, plus you can always connect with your existing login information when desired.

New users can register on HootSuite with one click authentication — simply login with your preferred OpenID credentials and your HootSuite account is provisioned on-the-fly. So if you’re onboard with Google, great. A full-blown Yahooigan? Covered. A Mixi member? No Problem. Have a MyOpenID? It’s all good.

Less Baggage

OpenID is quickly becoming the “people’s champion” in the hyper-connected web world. By incorporating this tool in HootSuite, we aim to provide you with more control over your identity while also enhancing your security by having fewer credentials floating around. In short — we’re lightening your load so you can fly a little easier.

To cure your “login-itis,” simply click the Owl and choose “Accounts” to manage authentication methods.

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The MobileFest juggernaut has generated responses and reactions from across the web and around the world.

In the wake of the series of free new mobile releases — Blackberry, iPhone, Android and the iPad reveal — we’ve got all sorts of articles to share, from a HootSuite BlackBerry review all the way from Thailand (in Thai!) to thoughts on the first look at our iPad app. Plus we’ve included more HootSuite tips, some accolades (’cause we like to share the hoot-love) and a Q&A with CEO Ryan Holmes.

We’re always keen to keep you in the loop, so tune into @hootwatch and be sure tap into our Delicious feed for even more.

And we want you to keep in touch with us as well, so send us a postcard. We’re still running our HootSuite postcard promotion, and we want to hear, in your words, “How HootSuite Helps Me.” Some lucky senders will get a HootKit full of limited edition mobile-owl fun. We’ve just received our first postcard from Japan, and we’re eagerly awaiting yours too…

Could tools like this make an iPad become a “second screen” (or third) that you can have open to see news and information?  I know a lot of people do this already for clock and weather apps, but I think keeping HootSuite for iPad open all the time, could become a pretty compelling use case.

TechVibes – Vancouver’s Hootsuite celebrates free apps with its own Mobile Fest this week

Sparked by Hootsuite making all of its mobile apps free, it’s stirring up celebration by adding potent mobile capabilities for Blackberrys, Android-platform phones, iPhonea, iPada, and even the Japanese Keitais.

Hootsuite is also running a contest. It’s an “interactive promotion” inviting HootSuite fans to send postcards explaining how they use HootSuite, and receive “Hootkits,” which are mobile-themed owl stickers to winning entrants.

ZDNet – 100 Brains: HootSuite’s Ryan Holmes and his solution for addressing social media ROI by Jennifer Leggio

How is HootSuite addressing social media other than providing apps? Founder Ryan Holmes talks about the company’s growth and solution for socmed ROI.

Q. HootSuite now has different versions of its products — consumer, enterprise, mobile. Which one is being adopted the most quickly and what are some of the drivers for that adoption?

A. We have had great adoption on mobile with iPhone, Android, and soon, BlackBerry. That being said, the web client is 1.5 years old and is our most popular product. We have over 800K users and 1.7 million social networks under management.

Q. Do you believe that there is a need for tools somewhere between consumer and enterprise so that small businesses can also scale, but keep these social tools within their budgets?

A. Absolutely, this is a large focus of our paid offering which…at $5.99 per month and includes rich analytics, three team members and unlimited social networks.

Mashable – 5 Superior Social Media Management Tools [Mashable Awards]

HootSuite is best for actively-managed accounts because its design focuses on streams, which are housed in customizable tabs. You have the flexibility to organize tabs by account, network or content, making it easier to monitor a specific type of feed more closely.

One of the greatest benefits of social media is finding out more about your audience. HootSuite takes this to the next level by providing a follower’s bio and Klout score along with links to his or her social media profiles. You can also create lists of followers you want to keep a closer eye on and increase engagement with.

The folks at Mashable also shared our mobile announcements at: Hootsuite’s Mobile Apps Are Now Free along with a disclaimer saying: ”Mashable editors use Hootsuite for the social-media aspects of our jobs.” That’s the best part for us!

Arena Movile - HootSuite llega a BlackBerry como beta pública gratuita (HootSuite comes to BlackBerry as a free public beta)

(auto-translated) And many were waiting anxiously and today is the day when users finally BlackBerry may prove the expected version of HootSuite for RIM terminals.

HootSuite application for BlackBerry was released with improved support for social networks ...

Now that the free-agency dust has settled and the first @NBA games are happening tonight, it’s time to see how the 2010-2011 season will unfold. Will the #lebrondecision to join @chrisbosh and @dwadeofficial on the @MiamiHeat be the right one? Will the @Lakers repeat as World Champions? While we don’t have those answers for you, we do have some tips on how to stay up-to-date on the last NBA news.

While the games will be happening offline, the conversations around the game and among players will be happening online on Twitter. Whether or not you can make it to the game, you can be part of the action. All thirty teams are on Twitter, as are many of the superstars in the league: @kingjames, @the_real_nash, @carmeloanthony, and @kdthunderup, among others.

With new Twitter, you can see embedded pictures and videos right on Twitter.com – giving you access to players that you couldn’t get even with courtside seats. You can get to know your favorite players better, discover new players, and get insight into their lives off the court. Take a look at @stephencurry30 of the @warriors sharing a picture of his teammate, or a photo of @amareisreal with one of his celebrity friends. Teams are also starting to host tweet ups before games and often give away gear, tickets, or player meet-and-greets.

With Twitter, the water cooler chatter about who’s an all-star and who’s a pretender can happen in real-time. Who will you follow this year?

Ah, profile backgrounds. The wardrobe of your online self. Now that the Twitter.com interface has been overhauled, it's the perfect time to toss last year’s look and freshen up with a new one.

An easy place to start is by navigating to your settings page and clicking on the Design tab to choose one of Twitter’s home-made backgrounds. For more options, check out tweetygotback.com and search through racks of patterns to fit your style. They’re loaded with artwork from Threadless, NASA space images, and graphics from featured artists around world.

Feeling ambitious? Custom-tailor your own background using Themelon tool built by COLOURlovers. You can choose custom background images, then adjust your color pallette to complement your new look.

Need specifics for your design? Here are a few helpful things to note, courtesy of our friends at Mashable:

• The opacity of the details pane is about 75%
• The main timeline is a static 540 pixels wide
• The details pane ranges in size based on screen resolution and covers 380-500px.

When you’re done, don’t forget to Save your sweet new style - either from the service you’re using or from your settings page. Then you’ll be ready to post tweets that represent you as well as your new look.